Most Searched Automation Keywords in 2025 (Based on Google Trends & SEMrush)

Automation is one of the hottest topics in 2025 — but what exactly are people searching for? I explored Google Trends and SEMrush to find the most searched automation keywords this year, and here’s what stood out.

Step 1: Checking Google Trends

I started by plugging common automation terms into Google Trends:

• “automation trends 2025” → Huge global search volume, especially in January and after big tech events.
• “hyperautomation” → Flat for months, then spiked after Gartner’s latest report.
• “agentic AI” → Barely visible a year ago, but rapidly rising in the past six months.
• “automation testing tools” → Steady, but shifting toward tool comparisons like Selenium vs Playwright.

Observation: Agentic AI is clearly an emerging trend. Old favorites like Selenium remain steady but are slowly being challenged by newer tools.

Step 2: Using SEMrush for Numbers

Next, I used SEMrush to get volumes and keyword difficulty:

• “Selenium vs Cypress vs Playwright 2025” → Medium difficulty, strong traffic.
• “best test automation tools for beginners 2025” → Low competition, clear search intent.
• “AI-driven test automation frameworks” → Growing fast in dev communities.
• “SEO automation tools for small businesses” → Rising search volume in the last 90 days.
• “hyperautomation vs RPA” → High volume, medium competition.

Observation: Long-tail keywords are easier to rank for, and often signal strong intent.

Step 3: Common Question Keywords

I also checked Google’s “People Also Ask” suggestions. Some frequent questions include:

• What is hyperautomation in simple terms?
• Which is the best automation testing tool in 2025?
• How is Agentic AI used in automation?
• Can automation replace manual testing?
• What is the future of industrial automation?

Observation: These are perfect for FAQ sections or short explainer blogs that rank well.

Step 4: Mapping Keywords to Audiences

• Testers & QA Engineers: Tool comparisons, AI-driven frameworks
• Business Leaders: Hyperautomation, automation trends
• Marketers: SEO automation, marketing automation
• Industry Professionals: Industrial automation, cobots, IIoT

Observation: Automation is now a multi-discipline conversation — not just a techie subject.

Step 5: My Takeaways

1. Agentic AI is exploding — still underexplored in blogs.
2. Hyperautomation vs RPA is a “confusion keyword” that people need clarity on.
3. Testing tool comparisons never fade — always in demand.
4. Marketing automation is underserved — growing searches, fewer quality resources.
5. Industrial automation grows slowly but steadily, reflecting long-term importance.

Conclusion

This research gave me a roadmap for the series:

• Use broad keywords (e.g., “automation trends 2025”) for awareness.
• Target long-tail searches for easier rankings.
• Answer FAQ-style queries to capture People Also Ask traffic.

It’s not just about writing what I want — it’s about writing what people are already searching for.

What’s Next

Tomorrow, I’ll dive into one of the most searched comparisons in automation testing:

Selenium vs Cypress vs Playwright — Which is Best in 2025?

Stay tuned — and if you’ve worked with these tools, I’d love to hear your experiences in the comments below 👇